Connecting Both Sides of Your Operation: Golf and Everything Else

Golf may be the beating heart of many private clubs—but it’s no longer the only reason members walk through your gates. Today’s members want more. More family experiences. More social events. More wellness and dining. More integration between “the course” and “the clubhouse.” At Club Solutions Group (CSG), we call this challenge “connecting both sides of the street” — a phrase that perfectly captures the need to unify the golf experience with everything else your club has to offer. The clubs that do this best? They don’t just serve golfers — they serve whole lifestyles.

The Disconnect: When Systems and Experiences Don’t Match

At many clubs, golf is supported by off-the-shelf tee time software, basic reporting, and standard member data setups. Meanwhile, everything else — from dining reservations to fitness classes to kid’s camps — may run on separate systems, spreadsheets, or manual lists. That disconnect can lead to: - Disjointed member experiences - Repetitive data entry for staff - Missed opportunities for engagement - Confusion across departments. The member who booked a tee time this morning may also want to attend wine night, reserve a spa treatment, or sign up their kids for camp. If your systems don’t talk to each other, your team can’t either.

The Solution: Unify the Member Journey

CSG helps private clubs bridge the divide between the “golf side” and “everything else.” With our tools — like the Club Concierge Analytical Platform — we unify systems and surface data that help your staff understand each member’s full story, not just their handicap.

Here’s what “connection” looks like in action:

🧑‍🎓 Staff have access to complete member profiles, so the team at the dining room, golf shop, or spa can provide personalized greetings and anticipate preferences

🧑‍🍳 Kitchen staff know who’s dining that night and their preferences pulled directly from Member profiles

📊 Managers can review full engagement patterns across golf, dining, social, and wellness to better forecast demand

📨 Marketing and operations teams can segment and tailor outreach based on member behavior — ensuring emails and messages actually resonate

It’s Not Just Technology—It’s Philosophy

Connecting both sides of the street isn’t just about tech. It’s about shifting how clubs think: - From departmental silos to collaborative service - From reactive operations to proactive personalization - From activity management to lifestyle orchestration. We help clubs make this shift through a mix of strategy, systems integration, and support that honors tradition while making room for modern expectations.

Clubs That Connect Win More Than Loyalty

When clubs unify the member experience, they don’t just retain members — they activate them. They increase spend per member. They fill more events. They elevate the perception of value. And perhaps most importantly — they future proof their club by offering something today’s multi - generational, experience - seeking members crave: connection.

Ready to Bridge the Gap?

Whether your “other side of the street” is the pool, the wine cellar, or the wellness studio, we can help you bring it all together.📩 Reach out to Ricky Mosel at rmosel@clubsolutionsgroup.com today and learn how we’re helping clubs connect what matters most.